Organisation Name



Organisation Summary

Unforgettable is the leading market provider of life-changing products for people living with dementia and family and professional caregivers

What sectors does your organisation work in?


Why is your organisation committed to the NDAA and the Dementia Statements?

Unforgettable was established by entrepreneur, James Ashwell, who cared full-time for his mother, diagnosed with frontotemporal dementia, for 4 years. James was keen to share his story and what he had learned to make a difference to the lives of other families facing similar challenges. He founded Unforgettable in order to make products and services that he had found helpful more widely available via a one-stop online marketplace. Unforgettable is also committed to developing new products to meet people’s needs, based on the insights of, and feedback from, people living with dementia and family carers, and to supporting carers in their role by means of a supportive community and partnerships with third party suppliers and charities.