Action Plan

Housing 21 is a not-for-profit, leading national provider of Retirement Housing and Extra Care for older people of modest means. We support independence and choice for older people through quality housing, care and support. We manage over 20,000 properties across England, working across 190 local authorities and providing around 43,000 hours of care each week. We embed our work on dementia throughout the organisation. All staff are Dementia Friends and we have a target for half of all residents to become Dementia Friends by 2021.

Commitment 1 - Relating to:

We will continue our commitment to the Dementia Friends initiative. We aim to ensure that all staff become Dementia Friends on joining the organisation and we have a target to make half of all our residents, approximately 9,000 Dementia Friends by 2021. All contractors and other people working on or in our properties will be required to be a Dementia Friend as from March 2019.


How will your organisation achieve Commitment 1?


A Dementia Friends session is integrated into the corporate induction, which every new member of staff must attend. Members of staff are then encouraged and supported to become Dementia Champions. These members of staff deliver Dementia Friends sessions to both residents and also into the wider community. A contractors charter is being developed which will state the requirement for all contractors to become Dementia Friends.

  • We have the right to be recognised as who we are, to make choices about our lives including taking risks, and to contribute to society. Our diagnosis should not define us, nor should we be ashamed of it.

Commitment 2 - Relating to:

We plan to widely disseminate the findings from a research project looking at people who have dementia and who walk with purpose. We will share the findings and recommendations to try and have a positive impact on the care and support people who walk with purpose receive. The recommendations also highlight areas where more training is needed to inform people who support people living with dementia who walk with purpose.


How will your organisation achieve Commitment 2?


We are a core member of the Dementia and Housing Research Consortium which is hosted by the University of Worcester. Housing & Care 21 commissioned the University to undertake the research and continues to work closely with it to ensure the widespread dissemination of the research. We will aim to speak at conferences and other events to reach a wide variety of audiences. We will also submit articles to journals and academic publications to reach a different audience.

  • We have the right to know about and decide if we want to be involved in research that looks at cause, cure and care for dementia and be supported to take part.

Commitment 3 - Relating to:

In November 2017 Housing 21 launched itself as becoming a dementia-friendly organisation. This means that consideration of people living with dementia is embedded throughout the organisation from designing building, through our care offer through to ensuring that all of our policies are dementia-friendly. An action plan underpins this initiative which is based around the three pillars of people, places and processes to mirror the structure of the dementia-friendly housing charter.


How will your organisation achieve Commitment 3?


The action plan based around people, places and processes is a live document which has been developed across the organisation. A dementia-friendly organisation steering group meets on a quarterly basis and monitors progress of the plan and identifies any additional work which is needed.

  • We have the right to an early and accurate diagnosis, and to receive evidence based, appropriate, compassionate and properly funded care and treatment, from trained people who understand us and how dementia affects us. This must meet our needs, wherever we live.

Commitment 4 - Relating to:

Housing 21 publicly committed to ‘dementia words matter’. We have communicated this to all colleagues throughout the organisation and we challenge language which is used inappropriately.


How will your organisation achieve Commitment 4?



  • We have the right to continue with day to day and family life, without discrimination or unfair cost, to be accepted and included in our communities and not live in isolation or loneliness.