Active Minds create award-winning activity products for people living with Dementia. Founder Ben Atkinson-Willes was caring for his grandfather when he noticed a distinct lack of age-appropriate products designed for the needs of people with dementia, the only products available at the time were children’s toys. Active Minds design and develops specialist activity resources in partnership with professional carers and individuals living with dementia. They now support many of the leading residential care providers and NHS trusts. In the last 8 years Active Minds have helped over 150,000 people with dementia continue to pursue the hobbies they enjoy.