Organisation Name

Active Minds


Organisation Summary

Active Minds create award-winning activity products for people living with Dementia. Founder Ben Atkinson-Willes was caring for his grandfather when he noticed a distinct lack of age-appropriate products designed for the needs of people with dementia, the only products available at the time were children’s toys.Active Minds design and develops specialist activity resources in partnership with professional carers and individuals living with dementia. They now support many of the leading residential care providers and NHS trusts. In the last 8 years Active Minds have helped over 150,000 people with dementia continue to pursue the hobbies they enjoy.

Why is your organisation committed to the NDAA and the Dementia Statements?

From the start Active Minds has been set up to improve the quality of life of people affected by dementia. The National Dementia Action Alliance provide the perfect platform to share best practice and build partnerships that will help improve our impact.