National Dementia Action Alliance Team
Kelly Kaye has been working with the NDAA since 2015, starting as Campaigns and Partnership Manager, where she focused on the NDAA hospital work and Dementia Friendly Hospital Charter. Kelly was appointed as Executive Lead in April 2018.
Kelly’s first experience of working with people with dementia was a Sunday job in a Jewish Care day centre, whilst studying for her degree. Kelly loved the work and knew that was where she wanted her future to be. Kelly worked for a local authority for 12 years having the responsibility of running a day centre, managing an outreach team, managing a BAME team supporting members of the South East Asian community and dementia projects as a whole. Kelly indulged her love of football by working with local football clubs, and most notably Leyton Orient Football Club (where she is a season ticket holder!) to encourage them to become dementia friendly.
Campaigns and Partnerships Manager
Sarah Tilsed is the longest serving member of the NDAA. She leads the NDAA’s campaigns, which include the Dementia-Friendly Hospital Charter and From Seldom Heard to Seen and Heard. Sarah is also responsible for managing the relationship with potential members.
Prior to this, her previous role within the NDAA saw her organising events, managing the annual report and newsletter, supporting campaigns, and holding the relationship with members. Before the NDAA, Sarah worked for the Secretariat of the APPG on Dementia, supporting campaigns and events in parliament. Prior to the world of dementia, she worked at the health regulator Human Tissue Authority where she provided advice on body, organ & brain donation, organised events, and reported on body donation and hospital inspections.
Sarah More worked for Alzheimer’s Society for nearly three years prior to joining the National Dementia Action Alliance (NDAA). Originally focusing on programme delivery for Dementia Friends in England and Wales, Sarah later went on to support the Global Dementia Friends Network.
Engaging members through webinars, newsletters, social media and direct communication, Sarah supported Network members to raise awareness of dementia and challenge stigma at an international level. She has attended and presented at international conferences as well as taking a prominent role in organising a number of national events. She has championed the involvement of people living with dementia and carers throughout her work. Within the NDAA Sarah is responsible for managing the relationship between the NDAA and its national members. This includes project managing all NDAA events, supporting campaigns and promoting the work of national members through the Annual Report and monthly newsletters.
Communications Officer (On Maternity Leave)
Renee Arceo began her career as a talented menswear designer however sought more from life when her father passed away from early onset dementia in June 2012 at the age of 66. Seeing first hand the effects dementia has on the person living with it and on their loved ones, Renee wanted to make a difference and help improve the lives of people affected by this disease.
And so she made the bold move and began volunteering for the National Dementia Action Alliance, a campaign she wanted to be a part of after seeing the brilliant work they were doing. Her passion for the cause shone through and she was snapped up to work full time on the Alliance.
Her time as a designer has proven very useful and so she leads on all design work to promote the NDAA brand, as well as all its joint work programmes. She is also responsible for building the NDAA online community and is constantly maintaining, updating and developing the website to meet the needs of its members.